UI design - my process.

UI design is the process of designing the interface that users interact with, focusing on the look, feel, and usability of a product or communication. It’s about creating visually appealing, consistent, and intuitive layouts that enhance the overall user experience.

UI design works hand-in-hand with UX to ensure that digital products are not only functional but also enjoyable to use.

Keep reading for some of the processes I get involved in when designing the interface.

Information architecture​

By mapping out the structure of the website (or wider communications) it helps define the user’s journey to the content they are looking for, ensuring that navigation is logical and intuitive.

A well-planned site map makes sure users can access the right information quickly and logically, reducing the risk of frustration and unnecessary cognitive load.

User journey maps

Mapping out specific journeys enables me to focus from the user’s perspective, allowing the design process to centre around their needs, expectations, and identify pain points.

By walking through the entire journey a user takes to accomplish a specific goal, you can identify where the design should support their actions and improve their experience.

This ensures that every design decision is made with the user in mind.

Design systems

Building a design system into your project offers numerous advantages, from ensuring consistency and improving collaboration, to enhancing scalability and accessibility.

A design system enables me to craft a versatile design guideline which can accelerate design and build process, reduces design debt, and makes it easier to maintain and update the website over time.

By providing a unified framework, a design system enables teams to create user-friendly, visually coherent, and scalable websites while staying true to brand identity.

Design for build

I really enjoy getting into the detail of the interface development. Interpreting the brand direction into assets for digital pages and preparing them for the development team. Identifying the patterns in the components, nailing down final design decisions and setting the guidelines for future development. 

The collaboration with the development team at this detailed stage of a project can often dig up further technical issues and design problems that need solving, which I find particularly rewarding.

UI design summary

Designing the interface of a website for example is a craft that's scaleable to any size. I have worked on single page projects to very complex mathematical tools. My design process is the same. Once the full extent of the design problem is understood, sketching out a rough plan is essential to confirm direction and identify any issues the user might have finding what they are looking for.

Just like with UX design, the audience is in sharp focus as I design the best solutions that will suit the business objectives whilst delivering an engaging experience for the end user.

Contact me to discuss what I can do.